Total Rewards has become an industry standard in the casino gaming industry, where customers are commonly considered "promiscuous, meaning that they don't play at only one casino," according to a report by the American Productivity and Quality Center. A case study: Caesars EntertainmentĬaesars Entertainment Corporation pioneered the lauded Total Rewards program - a marketing tool that Caesars employs to reward and retain guests to its properties. Social network games reach an expansive market with an average age of 39 playing about 9.5 hours a week, according to Socialnomics author Erik Qualman. The non-traditional gaming audience that social network games capture is broader than your typical Xbox gamer. Because advertising in social network games is relatively new territory, it's easy to understand why companies are reluctant to invest too much energy into it but expending too little might prove damaging at worst, ineffective at best. According to a 2012 report by the Casual Games Association, the social network gaming audience in the United States increased 36 percent from 57.5 million in 2010 to 77.9 million in 2012. Social network gaming has created a new frontier that allows marketers a virtual landscape to reach their audience. He can be reached at This article appeared in the June 24, 2013, edition of Quirk's e-newsletter. Jessup is an academic librarian at the New York Institute of Technology's Manhattan campus.
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